Packaging, Catalogue and Website
Brief
Design a website, packaging and catalog based on the existing branding of the travel and work backpack company “Seute”.
Design a website, packaging and catalog based on the existing branding of the travel and work backpack company “Seute”.
Concept
After a critical analysis of Seute’s branding, we decided to add certain elements that would bring out the true identity of the brand. We used contour lines and motherboard patterns to create a set of brand assets that could be applied for all three deliverables. Creating a packaging that is both sustainable and reusable as a different object connected to each bag was very important to us. The catalog was designed to look like a passport as well as the catalog cover was made into a makeshift phone stand. Finally, the website showed an amalgamation of both the travel and the technical aspect of the brand.
For the tech junkie traveler in you.
After a critical analysis of Seute’s branding, we decided to add certain elements that would bring out the true identity of the brand. We used contour lines and motherboard patterns to create a set of brand assets that could be applied for all three deliverables. Creating a packaging that is both sustainable and reusable as a different object connected to each bag was very important to us. The catalog was designed to look like a passport as well as the catalog cover was made into a makeshift phone stand. Finally, the website showed an amalgamation of both the travel and the technical aspect of the brand.
For the tech junkie traveler in you.
