CAN DESIGN
Brief
Create packaging for a special edition Pepsi can. The can design is for the Gay Games held in Hong Kong for 2023.
Create packaging for a special edition Pepsi can. The can design is for the Gay Games held in Hong Kong for 2023.
Concept
The concept of this project was empowerment. Taking a twist of generic empowerment and making it more empathetic towards the LGBTQ+ audience. The community is made to feel like the label put on them is not what defines them . Thus they break the barrier of labels with sports entering into society as their true self.
Defiance of definitions!
The concept of this project was empowerment. Taking a twist of generic empowerment and making it more empathetic towards the LGBTQ+ audience. The community is made to feel like the label put on them is not what defines them . Thus they break the barrier of labels with sports entering into society as their true self.
Defiance of definitions!
Colour Scheme
Flat
3D Render
